Scheme may end cold-calling on our maternity wards

Katy Pearson, Sonny Jim, #whatkatydidUK

Hours old… and already being mined for his data

A while back I wrote a piece questioning why Bounty reps were allowed to cold-call mums on our maternity wards.

Picture the scene, I said.

You’ve just pushed a baby out. Or basically been slashed in half to birth your little one.

In your arms is the most precious thing you’ve ever held – and you have no idea what you’re doing.

You’re in a state of complete exhaustion/elation. You’re an emotional wreak. You’re in pain. Parts of you that you didn’t even know existed are hurting. You have no real idea what day/time it is. You’re in a total just-given-birth-blur. And then, at the foot of your bed, is an unsolicited, cold calling sales rep, wanting to take your baby’s photo and mine you for their data.

It hardly seems ethical. Should this really be allowed?

The response I got at the time surprised me. Continue reading

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