Wear it like a MOTHER

With Mothering Sunday almost upon us, here’s my pick of the brands that celebrate mama life…


1 DO IT LIKE A MOTHER branded fashion is a by-product of Southend and Upminster-based hypnobirthing business of the same name.

Sweatshirt (grey), £28; Oversized T-shirt, £16: www.doitlikeamother.co.uk

2 ESSEX MAMA, was originally based in Harlow but is now established in Southend. Started by a full-time mummy Liz Cadman who was desperate to put her twitchy creative hands to use.

Girl gang/boy gang T-shirts, £15: www.essexmama.co.uk

3 FRED & NOAH is a hugely successful baby legging company based in Rochford (created by Natalie and Dan Reynolds – parents to two little boys) which makes mama leggings of select styles to twin with their tot creations.

Penguin leggings (child), from £13.50; Penguin leggings, (adult) from £30: www.fredandnoah.com Continue reading


The baby legging brand loved by celebs… and made in an Essex shed

Fred & Noah, Fearne Cotton, Katy Pearson, #whatkatydidUK

Fred & Noah fan: Fearne Cotton

YOU kind of know you’ve made it in the fashion stakes when Fearne Cotton posts a picture of herself on Instagram on Christmas Eve in one of your creations.

And then shortly after that posts another of her little girl Honey in one of your designs too.

Such is the rise of baby legging brand Fred & Noah – an empire run from a shed in a mum-of-two’s garden in Rochford.

Natalie Reynolds, 34, started making trousers for 0-4-year-olds while on maternity leave with her second son, Freddie.

Natalie was a lecturer in fashion design at South Essex College, running the fashion course, and initially making the leggings was just about her getting back into her hobbies.

But it very quickly turned itself into a serious income.

Natalie, who is an ex Thorpe Bay High School pupil, recalls: “It was exactly a year after starting the business that I was handing in my notice to the college and taking the leap to work full time on Fred & Noah at home with my husband. Continue reading

Today I’m loving… Fred & Noah trousers

Sonny Jim, Sonny Pearson, Fred and Noah, baby fashion

Having a whale of a time in his Fred & Noah trousers

When it comes to dressing my baby boy, the more colourful the clothes the better.

I figure there’s plenty of time for boring clothes when Sonny Jim is grown up.

But finding fun fashion for the little guy isn’t always that easy. Much of the High Street, when it comes to boys – baby girls are another matter entirely! – is much of a muchness and even a little bland.

Which is why discovering Fred & Noah (www.fredandnoah.com) on the Neliana (www.neliana.co.uk) stand at the Baby Project, in Leigh-on-Sea, made me *so* happy!

From whales and foxes to raccoons and hummingbirds, the prints on the uni-sex leggings and shorts are exactly what children’s fashion should be all about.

Continue reading