Flo Promotions founder: Laura McBride

The work of hostesses has been thrust into the spotlight, after claims of groping at a controversial men-only charity gala at London’s Dorchester Hotel last week.
I chatted to mum-of-one LAURA MCBRIDE, founder of Flo Promotions, an Essex-based agency supplying promo models – including hostesses – to events across the country.
Here Laura, who still works as a promo model herself, reveals how insults usually come from other women, protective security teams and who a typical hostess actually is…  

Q What work do your promo models actually do?

A Different roles. Models assist with store launches, corporate events such as waiting on guests, taking coats, grid girling at events such as BSB (British Superbikes), leafleting, ring card models at fight shows, hostessing at events, working on stands at exhibitions, food sampling, product sampling, entertainment acts such as stilt walkers, fire breathers, character lookalikes and appearances and more!

Q What has been your experience of working as a promo model?

A I have done it for about eight years now and I love it. It gave me a new-found confidence, especially after having my little girl. Some jobs are really well paid and the friends you make along the journey is amazing. Continue reading →