YOU kind of know you’ve made it in the fashion stakes when Fearne Cotton posts a picture of herself on Instagram on Christmas Eve in one of your creations.
And then shortly after that posts another of her little girl Honey in one of your designs too.
Such is the rise of baby legging brand Fred & Noah – an empire run from a shed in a mum-of-two’s garden in Rochford.
Natalie Reynolds, 34, started making trousers for 0-4-year-olds while on maternity leave with her second son, Freddie.
Natalie was a lecturer in fashion design at South Essex College, running the fashion course, and initially making the leggings was just about her getting back into her hobbies.
But it very quickly turned itself into a serious income.
Natalie, who is an ex Thorpe Bay High School pupil, recalls: “It was exactly a year after starting the business that I was handing in my notice to the college and taking the leap to work full time on Fred & Noah at home with my husband. Continue reading